Our story began with Pambos Theodorou, founder of Pambos Theodorou Pharmacy, a trusted name in Cyprus built on integrity, professionalism, and exceptional customer care. For decades, these values have been the foundation of our family business.

Inspired by this legacy, we expanded into the professional piercing industry with the goal of providing retailers with premium piercing jewellery, certified piercing products, and trusted European brands, including Estelle.

Today, we proudly supply high-quality piercing products that combine premium materials, recognised quality standards, and modern design. While our industry has evolved, our commitment remains the same, to build lasting partnerships through reliable wholesale service, trusted products, and exceptional customer support.